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Calgary Conference Session Plan Summary


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SEM Canada – Calgary promises great sessions catering to every level of search marketing experience. From an introduction to SEO, to dealing with multiple international sites, CMS issues and Flash. From Social Media and SEO, to beginner and advanced web analytics sessions. From conducting an SEO Gap Analysis to discussing the next frontier in SEM.

Review the summary two day agenda below and click through to read more about each session, or simply go straight to the more detailed session descriptions.

SEM Canada promises to be the new must-go search marketing conference in Canada this year. The sessions are tailored to fill the SEM marketing needs of senior executives and managers, designers and developers, copy-writers, SEO folks, emarketing professionals, and even just the vaguely interested.

$895.00 Early Bird individual registration to July 31st, 25% Discount to seoMOZ Pro Members (log in, go to the discount store and click on the SEM Canada banner to get the promo code), and great Group Rates available!

Join Us!

Day 1 Timetable

September 4th
Time Beginner/Intermediate Track Intermediate/Advanced Track
7:30 Onwards
~ Registration ~
9:00 – 10:00
~ Keynote with Todd Friesen: Reputation Management ~
10:10 – 11:10 What is Search Engine Optimization and How it Can Benefit My Company Advanced keyword research.
11:20 – 12:20 Usability Site Clinic - Let's Assess YOUR site! Effective SEM Integration Across Disciplines & into the Marketing Mix
12:30 – 1:30
~ Buffet lunch, sponsor booths & exhibition ~
1:40 – 2:40 Onpage SEO: Search Friendly IA, Copy, Design & Development Video, image, local, mobile and more.
2:50 – 3:50 Favorite SEO tools, tips, tricks, and techniques. International Search, Duplicate Content, CMS and SEO, and Flash, JavaScript and more will be uncovered.
4:00 – 4:50
All Session Q&A: One on One with your Speakers
5:00 – 5:45
~ An afternoon with Tony Tighe: How the media is effected by Search & The Social Web ~
7:30+ ;)
~ Social / After Party ~

Day 2 Timetable

September 5th
Time Beginner Track Advanced Track
8:30 – 9:30
~ Keynote with Martin Byrne ~
9:40 – 10:40 SEO Site Clinic: let's SEO Audit YOUR site! SMM & Advanced linkbuilding techniques.
10:50 - 11:50 Offpage SEO: linkbuilding techniques. Gadgets: Branding, Linkbuilding and Exposure in terms of Rankings and Direct Traffic
12:00 – 1:00
~ Buffet lunch, sponsor booths & exhibition ~
1:10 – 2:10 Paid search intro & integration. Advanced analytics.
2:20 – 3:20 SEM & Analytics Blended search, patents and the next frontier.
3:30 – 4:30 All Session Q&A: One on One with your Speakers Consumer Behavior & Reputation Management: How's YOUR online reputation faring?
4:40 – 6:00
~ Thanks, Farewell's and Interviews! ~

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