SEM Canada Blog http://www.semcanada.org/blog The official conference blog. Sat, 12 Jul 2008 02:34:16 +0000 http://wordpress.org/?v=2.5.1 en 1803979http://www.feedburner.com SEM Canada Postponed to 2009 http://feeds.feedburner.com/~r/semcanada/~3/333209213/sem-canada-postponed-to-2009 http://www.semcanada.org/blog/uncategorized/sem-canada-postponed-to-2009#comments Sat, 12 Jul 2008 02:34:16 +0000 laura http://www.semcanada.org/blog/?p=25 We have notified & refunded our attendees, and chatted with the speakers. Now we can let everyone else know: The SEM Canada Conference has been postponed until October of next year for the following reasons: 1. We are in final talks with a new corporate sponsor who will enable us to really make the SEM Canada series [...] We have notified & refunded our attendees, and chatted with the speakers. Now we can let everyone else know:

The SEM Canada Conference has been postponed until October of next year for the following reasons:

1. We are in final talks with a new corporate sponsor who will enable us to really make the SEM Canada series world-class. Details will be forthcoming within the next 6-8 weeks

2. We did not think anyone would necessarily want to come to a rescheduled conference in winter at -40’C – so that rules out everything until Spring

3. In Spring we hit the SES (Search Engine Strategies) New York & Toronto, and SMX (Search Marketing Expo) Advanced and other conferences, and we are not planning on competing for market share

4. In summer everyone is on holiday, or already going to SES San Jose

5.  …hence October 2009… It will come around a lot faster than you think. It feels like yesterday that I was at last year’s SES San Jose, and it’s nearly a year… I’m sayin’

By no means are we giving up on SEM in Canada, or on hosting a fantastic conference in Calgary!… But a few things have recently come up that are simply far too good for us to ignore. Basically, we would be total idiots if we did. We’ll have more news within the next 2 months for everyone.

I also want to thank our speakers for their enormous support throughout the development of this conference, and for their almost universal offers to speak at the rescheduled conference in ‘09.

An even bigger thanks goes out to our registered attendees who were informed two days ago, refunded today in full, and who remain interested in the conference, Many have specifically requested to be informed of new dates as soon as we have them available!

We couldn’t do this conference without both attendees and speakers, and we are very excited about the possiblities for next year!

We’ll keep you all informed - as we know; you’ll know.

Please read the rest of the SEMInsights.com blog post on the State of Search Marketing in Canada… and comment with any questions. That blog post starts the same as this one, but goes on to provide full details on the State of Search Marketing in Canada :)

Our thanks and very best regards as always,

Laura, Mike and the SEM Canada Team

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Google Speaking at SEM Canada! http://feeds.feedburner.com/~r/semcanada/~3/309347370/google-speaking-at-sem-canada http://www.semcanada.org/blog/uncategorized/google-speaking-at-sem-canada#comments Wed, 11 Jun 2008 04:38:00 +0000 laura http://www.semcanada.org/blog/?p=23 We are thrilled to announce that two Google experts will be speaking at SEM Canada – Calgary in September! Ariel Barden (Google Group Product Manager) will be speaking on the Paid Search and Intro panel on day 2, and Phil Mui (Google Product manager) will be speaking on the on the SEM and Analytics Panel on Day [...] We are thrilled to announce that two Google experts will be speaking at SEM Canada – Calgary in September!

Google will also be sending us ANOTHER Googler to speak alongside Pat Sexton and Martin Bowling on the Gadgets Panel, and we will keep you updated!

… Next post will include Jim Hedger and David Cree along with a few other awesome folks joining us as speakers.

If you haven’t booked - please do …:)

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Join Laura at the Online Revealed Conference http://feeds.feedburner.com/~r/semcanada/~3/287694177/join-laura-at-the-online-revealed-conference http://www.semcanada.org/blog/uncategorized/join-laura-at-the-online-revealed-conference#comments Sat, 10 May 2008 21:07:37 +0000 mike http://www.semcanada.org/blog/?p=20 SEM Canada’s Laura Callow will be speaking at the Online Revealed conference in Calgary on May 13 & 14. She’ll be speaking during the “Website Strategy - Test my site!” session. The Online Revealed conference looks to have some awesome sessions and speakers, if you’re in the travel industry it would be worth while to check [...] SEM Canada’s Laura Callow will be speaking at the Online Revealed conference in Calgary on May 13 & 14. She’ll be speaking during the “Website Strategy - Test my site!” session.

The Online Revealed conference looks to have some awesome sessions and speakers, if you’re in the travel industry it would be worth while to check it out.

They’ve got an impressive speaker lineup including:

  • Kyle MacDonald - Keynote Speaker
  • Kerry Munro - Yahoo! Keynote, General Manager, Yahoo! Canada
  • Noreen Henry - 2nd Day Keynote, VP, Hotels & Packaging, Travelocity.com
  • Henry Woodman - Closing Keynote, Founder and President, ICE Portal
  • Martin Byrne - Online Revealed Co-Chair, National Director, Yahoo! Search Marketing Canada

Here is a synopsis from their site:
“Online Revealed, the Canadian Online Travel Conference, is taking the 3rd annual conference event to Calgary Alberta from May 13-14, 2008. Beginners and experts alike benefit from straight-talk about online marketing from both speakers and educational workshops presented by leading tourism and online marketing professionals. Online Revealed is a must attend event for Canadian Travel Professionals.”

View the following image for a special promo code:

Online Revealed
]]> http://www.semcanada.org/blog/uncategorized/join-laura-at-the-online-revealed-conference/feed http://www.semcanada.org/blog/uncategorized/join-laura-at-the-online-revealed-conference K’nechtology and Enquisite at SEM Canada! http://feeds.feedburner.com/~r/semcanada/~3/276422521/k%e2%80%99nechtology-and-enquisite-at-sem-canada http://www.semcanada.org/blog/semc-08-speakers/k%e2%80%99nechtology-and-enquisite-at-sem-canada#comments Wed, 23 Apr 2008 20:59:22 +0000 laura http://www.semcanada.org/blog/?p=18 Alan K’necht, founder of K’nechtology, is an internationally published authority on the business side of technology and is a frequent speaker at conferences throughout the world including Pubcon, Web Builder 2.0 and Search Engine Strategies. Alan has personally been involved in helping businesses succeed on the web since 1995. He has also headed up the development [...] Alan K’necht, founder of K’nechtology, is an internationally published authority on the business side of technology and is a frequent speaker at conferences throughout the world including Pubcon, Web Builder 2.0 and Search Engine Strategies.

Alan has personally been involved in helping businesses succeed on the web since 1995. He has also headed up the development side for a dot com, and his staying power in the ever changing nature of the online marketing community stems from his ability to consistently look at everything from the stand point of ‘what’s in it for the business’.

Alan will be speaking on both the beginner What is Search Engine Optimization and the Advanced Web Analytics panels at SEM Canada – Calgary 2008.

 

Richard Zwicky is CEO at Enquisite Software. Enquisite focuses on helping companies maximize ROI around search marketing campaigns and focuses on search analytics.

Richard takes a very pragmatic approach to website marketing. He believes in long-term successful campaigns which are built from the ground up, and are never caught flat-footed by shift in search engine algorithms, or by regional variances in search user behavior.

A frequent speaker at conferences around the world, he has been involved in search marketing for ten years.

Richard will be speaking on both the beginner and advanced Web Analytics panels at the SEM Canada conference.

Join us there!

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WestJet, our new transportation partner http://feeds.feedburner.com/~r/semcanada/~3/271576204/west-jet-our-new-transportation-partner http://www.semcanada.org/blog/calgary-08/west-jet-our-new-transportation-partner#comments Wed, 16 Apr 2008 17:36:38 +0000 mike http://www.semcanada.org/blog/?p=17 We’re thrilled to announce that WestJet has just partnered up with us, offering a 10% discount off their best available regular fare at the time of booking. In honor of this, I’d like to present 3 reasons West Jet is an excellent partner for us: We both put our customers first. WestJet has a great track record [...] We’re thrilled to announce that WestJet has just partnered up with us, offering a 10% discount off their best available regular fare at the time of booking.

In honor of this, I’d like to present 3 reasons West Jet is an excellent partner for us:

  1. We both put our customers first. WestJet has a great track record of excellent customer support and social awareness, very similar to how we deal with each and every conference booking (sending a personal thank you e-mail), and giving 100% attention to any customer questions.
  2. We listen. WestJet is pretty transparent and honest in their public relations, just as we strive to be. Many of the suggestions sent to us via our blog, twitter, and e-mail have been taken to heart and implemented.
  3. We love what we do. What made WestJet as successful as it is? Love (and a lot of hard work), it’s the same with us. There has been lots of stress, small failures, and huge successes - all things you encounter on the road to building anything worthwhile.

We’ve setup a new Flights to Calgary page with information on booking your flight using the WestJet discount.

As always we encourage any suggestions or feedback, so e-mail us or comment on this blog.

Thanks,
The SEM Canada Team

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Tony Tighe, SEOmoz and FeedtheBot Dropping in at SEM Canada 2008! http://feeds.feedburner.com/~r/semcanada/~3/258693438/tony-tighe-seomoz-feedthebot-dropping-in-at-sem-canada-2008 http://www.semcanada.org/blog/semc-08-speakers/tony-tighe-seomoz-feedthebot-dropping-in-at-sem-canada-2008#comments Thu, 27 Mar 2008 02:25:07 +0000 laura http://www.semcanada.org/blog/semc-08-speakers/tony-tighe-seomoz-feedthebot-dropping-in-at-sem-canada-2008 Tony Tighe is the consumer advocate on Global News TV Calgary. He has won numerous awards for investigative and feature reports. Tony will be providing us with an exclusive keynote on how the media is being affected by search and the social web. This keynote officially ends Day 1 of the conference at the Roundup [...] Tony Tighe.jpg
Tony Tighe is the consumer advocate on Global News TV Calgary. He has won numerous awards for investigative and feature reports. Tony will be providing us with an exclusive keynote on how the media is being affected by search and the social web. This keynote officially ends Day 1 of the conference at the Roundup Center and promises to be an eye-opener to anyone involved in internet marketing.

SEOmoz is representing their incredible brand, service and search blog by way of the gorgeous Jane Copland. Jane is known throughout the search community for her intuitive, insightful and fun approach to everything SEO including social network marketing.

Patrick Sexton (a.k.a. FeedtheBot) has been involved in the industry for years. He is known throughout the industry for his knowledge, his great personality, and his blogs. Seoish.com (to name one) is a fantastic resource for anyone interested in gadgets. Pat is not a search proponent, he is a traffic guru, and his ideas can sometimes be somewhat not search-based. The panels he will be speaking on promise to be interesting to say the least!

Continue reading about our speakers

 Find out why you should be attending SEM Canada 2008, and Join Us!

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Todd Friesen to Keynote at SEM Canada 2008 http://feeds.feedburner.com/~r/semcanada/~3/258689263/todd-friesen-to-keynote-at-sem-canada-2008 http://www.semcanada.org/blog/semc-08-speakers/todd-friesen-to-keynote-at-sem-canada-2008#comments Thu, 27 Mar 2008 02:15:29 +0000 laura http://www.semcanada.org/blog/semc-08-speakers/todd-friesen-to-keynote-at-sem-canada-2008   Not only is Todd (the oilman) Friesen possibly Canada’s greatest SEO export, he is also one of a select group of industry specialists who have been involved in search pretty much since the term SEO was first used in 1997. Todd is very well known and highly thought of throughout the search community for his in-depth [...] oilman.jpg 

Not only is Todd (the oilman) Friesen possibly Canada’s greatest SEO export, he is also one of a select group of industry specialists who have been involved in search pretty much since the term SEO was first used in 1997.

Todd is very well known and highly thought of throughout the search community for his in-depth knowledge of everything search-related, his sense of humor, and his approachability. Danny once coined himself Todd’s honorary boss during the online media frenzy of September 2006.

Previously the SEO director of Range Online Media, Todd is now the Vice President of Search Strategies at Visible Technologies in Seattle. Todd will be keynoting at SEM Canada on Day 1.

Don’t miss the opportunity to get Todd’s input on reputation management, and meet him one-on-one during the Q&A sessions at the end of each day. The Q&A should be a good time not only to get your questions answered by the pros, Todd included, in an informal setting, but to network as well. We plan to have a cash bar open during these sessions. Join us!

There’s more about Todd and our other confirmed speakers including Andy Beal, Bill Slawski, Martin Byrne and more on the SEM Canada speaker bio page.

 Find out why you should be attending SEM Canada 2008, and Join Us!

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Why You Should Attend SEM Canada 2008! http://feeds.feedburner.com/~r/semcanada/~3/254983333/why-you-should-attend-sem-canada-2008 http://www.semcanada.org/blog/calgary-08/why-you-should-attend-sem-canada-2008#comments Thu, 20 Mar 2008 15:54:10 +0000 laura http://www.semcanada.org/blog/calgary-08/why-you-should-attend-sem-canada-2008 We’ve taken the rather large liberty of breaking down the reasons as to why attending SEM Canada this fall is a great idea! There are a lot of great reasons to attend SEM Canada if you are someone who: 1. Makes Decisions… 2. Makes it Happen… 3. Is involved in SEM… 4. Are Vaguely Interested… SEM Canada: For People Who Make Decisions If you’re [...] We’ve taken the rather large liberty of breaking down the reasons as to why attending SEM Canada this fall is a great idea!

There are a lot of great reasons to attend SEM Canada if you are someone who:

1. Makes Decisions…
2. Makes it Happen…
3. Is involved in SEM…
4. Are Vaguely Interested…

SEM Canada: For People Who Make Decisions

If you’re a CEO, CMO, SVP, VP or other enviable acronymic title holder, there are a number of reasons to attend SEM Canada.

  • The sessions cover the basics of what SEO is and how it can impact your business in the search engines, and thus your online exposure and ROI.
  • Just because you’re a CEO, a CMO or an SVP doesn’t automatically mean you’ve bumped heads with SEM as yet.
    - It does probably mean that you are aware of the fact that search has gained enormous popularity as an effective marketing tool in recent years due to high, measurable ROI.
    - It also probably means that you are interested in finding out whether diverting your hard earned marketing budget into search is a viable option for your business type and model.
  • If it is something you are aware of and have decided is for your business, you might not be sure of how to apply best practice search to your web site, or how to integrate search effectively into your marketing mix. This is covered in detail in the sessions.
  • Organic and Paid search are both explained, and we look at the merits and demerits of each in terms of durability, expense, exposure, application and measurability.
  • Being at a senior level, you are interested in measurable facts and figures. We cover web analytics for search in both the beginner and advanced sessions.
  • Educating out your knowledge to your team might be difficult. Therefore if you decide to come, and if you bring an additional 2-7 members of staff with you, we’ll give you a 10% discount. If you want to bring 8 or more people with you, we’ll discount your rate by 15%. Please call (403) 714-6170 or email to register your group today!

2. SEM Canada: For the people Who Make it Happen

So, you’re an Art Director, IA Director, Design Director, Web Dev Lead, Senior Copy Writer, eMS Director, or other experienced marketing or design person involved in making things happen for your company online. We’re here to make your life a little easier.

  • We cover where to integrate SEO, how it fits with IA, design, dev and copy.
  • SEO needs to be integrated from the beginning. It is not mutually exclusive. It HAS to work hand-in-hand with the other disciplines, and SEO has no right to an ego.
  • We’ll cover what constitutes ‘good’ SEO and how it impacts all related business practices and units.
  • We cover where SEO fits into the marketing mix, and how it depends on other influences.
  • We cover research on the combined effects of SEO, paid search, banner ads, offline advertising and well defined landing pages. (If you are interested in a future session or independent seminar or white paper on landing page design for effective conversions, let us know.)
  • We look at primary web dev issues with SEO (these guys are smart – they generally get it fast but can be reluctant adopters)
  • We look at primary web design issues (these guys are pros and are generally even less comfortable with adopting SEO as they perceive it).
  • We’re here to tell you that you can have Flash, and Ajax; you can have big images and pretty fonts, heck you can use JavaScript. Blinding, confusing or antagonizing the engines is in many cases easier to accomplish entirely unintentionally than annoying your actual customers online. So while your consumers might be happy, the spiders might be thoroughly, and unnecessarily, peeved.
  • Copywriter and content writer leads. In the ‘SEO dream world’ it falls to you guys to be the driving force. But you can’t do that without some cross-discipline SEO training. The sessions will help you to gain a broader understanding to allow you to be not only the driving force, but the mediator as well. If you are interested in a future session, independent seminar or white paper dedicated to SEO Copy, let us know.

3. SEM Canada: For the SEO’s

  • What? SEO in detail from beginner to advanced, including:
  • For Newbie SEOs: Choose from sessions that introduce:
    • SEO and keyword research tips, tools and techniques;
    • How to conduct an SEO gap analysis;
    • How to integrate SEO onpage and offpage (in your design and in your marketing);
    • Paid search integration;
    • One on one time with the speakers, and;
    • Much, much more….
  • For Advanced SEO’s, take your pick of:
    • Duplicate content, CMS, multiple sites, Flash, Ajax and JavaScript issues discussed;
    • Advanced keyword research, applications and link building techniques;
    • SEO and SMM;
    • New patents and the Next frontier, as well as;
    • One on one time with the speakers.
  • Why? Because we’d love you to join us for the virst conference in the series (and we’ve cut the all inclusive attendance ticket price to $895 for the full 2 days.)

4. SEM Canada: For the Vaguely Interested

  • It’s in beautiful Calgary, the Heart of the New West, less than 2 hours drive to Banff, Jaspar and Lake Lousie in the Rocky Mountains.
  • It’s our first event so we’re offering great discounts to groups.
  • We have uber experienced world renowned SEO specialist speakers.
  • The sessions speak to all levels of experience and understanding of SEO.
  • There will be ample opportunity to meet one-on-one with the speakers of your choice at the end of both days.
  • Great social and networking opportunities.
  • Fantastic exhibition and sponsorship packages.
  • World-class conference venue at the Calgary Stampede Round-up Center.
  • Tony Tighe (…if you’re a Calgarian that will mean something…) will be keynoting on the internet and consumer awareness on Thursday evening just prior to our big social event.
  • Martin Byrne (Director of Search Marketing, Yahoo! Canada), and Todd Friesen (VP Search Strategies, Visible Technologies, Seattle) will be another keynote.
  • And much, much more

Join us! September 4th and 5th 2008.

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